NEW YORK, June 22, 2022 /PRNewswire/ — Designer Today Chandra Keyser announces the launch of its line of minimalist and structured luxury bags. The debut collection features five styles of bucket bags, crossbody bags, clutches and backpacks, all handcrafted in Italy in a family factory in Scandicci outside Florence, Italy. “I intend to combine my creative passion, appreciation for Italian craftsmanship and diverse professional experience to design, create and deliver products at an affordable price,” says Keyser.
After a 7-year marketing career at the New York Stock Exchange, Chandra Keyser decided to follow her passions and continue her studies at the handbag making school in Florence. Subsequently, she studied independently with two master craftsmen Stefano and Antonio in the hills of the Mugello and Impruneta region in North Tuscany. Inspired by art, design and creative energy and appreciation for their effortless approach to fashion and enjoying the simple things while living in Cortona Italy.
Chandra Keyser bold aesthetic focused on form and function. The design philosophy is a balance between New and Old World. Traditional, yet sustainable Italian craftsmanship with natural materials. The line is entirely made of high quality calf leather and the interior is lined with microfiber. Price Points for Signature Items $290 for the Crossbody Pouch and $450 for the structured tote and the convertible backpack for $650 available online at www.chandrakeyser.com
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