Ford Motor Company, Dearborn, Michigan — August 11, 2022
The Ford Bronco® the brand takes trail riders back to their off-road roots with the introduction of the 2023 Bronco and Bronco Sport™ Heritage and Heritage Limited Editions.
Special-edition models will be available across the entire Bronco family lineup, including the two-door Bronco, four-door Bronco and Bronco Sport SUVs. Ford will only build 1,966 units of each Heritage Limited Edition model to commemorate the launch year of the original Bronco.
“Bronco captivated America in the mid-’60s with its rugged styling and uncompromising off-road agility, a legacy that still lives on today,” said Mark Grueber, Bronco’s chief marketing officer. “With these new Heritage and Heritage Limited Editions, we’re honoring Bronco’s roots with nods to some of the first-generation vehicle’s iconic design cues, while continuing to build the Bronco brand with more Special Editions than our customers want. ”
The 2023 Bronco Sport Heritage and Heritage Limited Edition models are available to order for all customers now. Two- and four-door Bronco models will go on sale later this year, with initial orders taking priority for current Bronco order holders waiting for their vehicle. Orders will be open to all customers next year, regardless of current booking status.
1960s Bronco styling meets modern capability
Two- and four-door Bronco Heritage models are highlighted by two-tone paint that includes iconic Oxford White accents, including the modular hardtop. A unique Oxford White grille features Race Red ‘FORD’ lettering, while 17-inch Oxford White painted heritage aluminum wheels and side stripe complete the retro look.
Square 1960s-inspired fenders with Sasquatch-width fender flares provide visual cue and cover nearly two inches wider track. A powder-coated steel front bumper with integrated recovery points and integrated fog lamps is standard.
Heritage Limited models add 17-inch gloss black painted heritage wheels with classic “dog dish” centers, along with an Oxford white painted lip for a more retro touch.
Inside, Bronco Heritage Edition units feature plaid cloth seats and exclusive touches such as an Oxford White instrument panel, center console badges and exclusive front and rear floor coverings.
Heritage Edition models come standard with Big Bend® standard equipment and features, including a 2.3-litre EcoBoost® engine with available 7-speed manual or 10-speed SelectShift™ automatic transmission. The engine delivers up to 300 horsepower and 325 lb-ft. couple*. The Sasquatch® Together with a High Performance Off-Road Stability Suspension System (HOSS) 2.0 with Bilstein Long Travel® position-sensitive shocks with limit control valves and increased ride height are standard, as is the 35-inch Goodyear® all-terrain tires and Dana™ front and rear electronic locking axles with 4.7:1 final drive ratio.
Bronco Heritage Edition is available in five paint options, while Bronco Heritage Limited Edition is exclusively available at launch in Robin’s Egg Blue, which is a retro color based on Arcadian Blue, available on the original Bronco in 1966. The Yellowstone Metallic color, which is based on the 1971 Ford Prairie Yellow color, is slated for the end of the 2023 model year. Peak Blue is slated for the 2024 model year.
Heritage Limited Edition models offer the increased capability of Badlands™ standard equipment and features, including a 2.7-liter EcoBoost V6 engine developing up to 330 horsepower and 415 lb-ft. torque* mated to the 10-speed SelectShift automatic transmission. They are also differentiated by features such as the metallic “Bronco” badging on the fenders, the leather/vinyl checkered seats with white and red stitching and the unique Heritage Limited console badging.
Bronco Sport proudly carries the brand’s heritage
Although not part of the Bronco family in the 1960s, Bronco Sport gives customers the opportunity to enjoy the brand’s heritage with exclusive Heritage and Heritage Limited Edition styling.
“Bronco Sport has been a hit with compact SUV customers since its arrival two years ago, but it’s equally important that we offer our customers special editions similar to what we did with the two-and-one Bronco. four doors,” Grueber said. . “These Heritage Editions are just as important to Sport as they are to the rest of the Bronco brand and we think the iconic ’60s themes work perfectly on this vehicle.”
All models feature iconic Oxford White accents, including a uniquely painted roof to mimic the original Bronco styling. A unique Oxford White heritage grille features Race Red “BRONCO” lettering, while 17-inch Oxford White heritage aluminum wheels and side stripes enhance the retro appearance.
Both trims include interior touches such as plaid cloth seats and a Navy Pier dash with Oxford White accenting the bin and door ring. Cloth seats feature a Navy Pier heather with checkered inserts and contrasting Race Red and Robin’s Egg Blue stitching. A unique Navy Pier microsuede center console and armrests feature Race Red stitching. The Bronco Sport MOLLE webbing storage system on the front seatbacks includes Navy Pier webbing and Race Red zipper pulls. The Navy Pier color was inspired by the cloth seats that were available at Bronco in the 1980s.
Like full-size Bronco SUVs, the 2023 Bronco Sport Heritage Edition is built on the Big Bend series, with the proven 1.5-liter EcoBoost engine that produces 181 horsepower and 190 lb-ft. torque*.
The vehicles feature a HOSS system with increased ride height and uniquely adjustable front struts with hydraulic rebound stops designed to provide a quiet, less shocking off-road experience. Plus, 46-millimeter-diameter monotube rear shocks, anti-roll bars and single-tuned springs help deliver off-road comfort.
The field management system™ offers five GOAT modes™ because Bronco “goes through any type of terrain” and in various conditions. Standard modes include Normal, Eco, Sport, Slippery and Sand.
Bronco Sport Heritage Edition is available in seven paint options, including Robin’s Egg Blue, while Heritage Limited Edition is exclusively available in Robin’s Egg Blue, Yellowstone Metallic and Peak Blue.
Heritage Limited Edition models add a metal front fender badge with “Bronco” script and wider 29-inch all-terrain off-road tires with more aggressive, deeper treads that extend over the sidewalls for better off-road traction. Heritage Limited Edition models are also fitted with leather-trimmed seats and include Oxford White door inserts and a unique badging on the center console.
They’re powered by the increased performance and off-road capability of the Badlands series, including the more powerful 2.0-liter EcoBoost engine with up to 250 horsepower and 277 lb-ft. of torque* for high-speed off-road performance.
An advanced 4×4 system with a dual-clutch rear drive unit with differential lock can divert virtually all torque from the rear axle to either wheel, and the GOAT Modes system expands to seven modes, adding Mud/Ruts and Rock Crawl.
For more information on Bronco and Bronco Sport Heritage and Heritage Limited Editions, visit the Bronco experts at Lasco Ford in Fenton.
- Sales: 810-390-5550
- Service: 810-390-5561
- rooms: 810-390-5553