Insight Editions’ new Imprint studio turns reading into a 3D experience • The Pop Insider

Matthew Reinhart | Source: Insight Editions

Popular in an exciting reading experience!

Matthew Reinhart, the world renowned pop-up engineer, partners with Insight Editions to launch the Reinhart Pop-Up Studio, an official imprint of the publishing company. The studio is expected to release 8-10 pop-up titles per year, combining Reinhart’s expertise in pop-up innovation with the quality and production experience of Insight Editions. Titles will include both original material and officially licensed properties including Harry Potter, Star Wars and Disney.

Prior to creating the Pop-Up Studio, Reinhart worked alongside Insight Editions to create an abundance of pop-up book experiences. His first title A pop-up book of phobiaswas a hit in 1999. Since then, Reinhart has worked on over 50 pop-up tracks, including Disney Princesses: A Magical Pop-Up World, Jurassic World: The Ultimate Pop-Up Book, Star Wars: The Ultimate Galaxy Pop-Upand A contextual guide to Hogwarts and beyond.

The first title of the Pop-Up Studio, Teeth, tentacles and tail fins: a pop-up on the wild ocean, is expected to launch in July this year. Later this fall, the list of legal notices will grow with Stranger Things: The Ultimate Pop-Up Book and other transformative books featuring the worlds of Batman, Harry Potter and Disney. Next spring, titles will include Disney Princess Pop-Up Book: The Little Mermaid and Dungeons & Dragons: The Ultimate Pop-Up Book.

Fans of pop-up books can check out Reinhart’s jaw-dropping posts on his website.