Music Theater International (MTI) and Broadway Education Alliance Inc. (BEA) today announced at the American Camp Association NY/NJ conference that MTI has acquired exclusive worldwide licensing rights for Camp Broadway branded camp editions of popular Broadway musicals for the growing number of camps, summer schools and community organizations that now present musical theater enrichment programs for children.
For more than 27 years, Camp Broadway has presented innovative, professionally produced musical theater-focused education and enrichment camps, in-person and digital workshops, and performance events at major venues in New York City and nationwide, providing a pathway for kids, tweens, and teens to have authentic Broadway experiences.
Building on MTI’s extensive catalog of amateur productions, the company is launching Camp Broadway’s new “theatre-in-a-box program” to provide busy camp directors with everything they need to organize, equip, produce and present writer-approved camp musicals. Camp Broadway’s proven methodology includes program guidelines, staff training, licensed production resources, costume inspiration, and a wide range of reproducible materials from line and lyric assignments to show creative activities themes and theater games.
“Camps have become an important part of the Broadway ecosystem,” noted John Prignano, COO and Director of Education and Development at Music Theater International. “As musicals grow in popularity, the pressure on camp directors also increases with limited human and financial resources. Together with the Camp Broadway team, we enable youth enrichment organizations to have Authorized and easy-to-use equipment for their camp shows.”
“Our alliance with MTI marks the beginning of an exciting new chapter for Camp Broadway,” said Susan Lee, Creative Director of Camp Broadway and Founder of the Broadway Education Alliance. “Broadway is now mainstream, and audiences of all ages have fallen in love with musical theatre. It’s more important than ever that kids have fun new ways to socialize and collaborate. Creative play is a safe and effective way to teach children about people, places, and situations that are outside of their own world. The Broadway canon is an untapped resource for teaching empathy, respect, kindness, and other important qualities. Camp Broadway can play an important role in helping today’s children develop their “character” – on and off the stage.”
Camp Broadway was honored for its contribution to Broadway with a Special Drama Desk Award for its leadership in “introducing young people to the magic of theater” while playing “a crucial role in creating the audiences of tomorrow”.
The first Camp Broadway musicals will be announced this spring. Please visit www.mtishows.com for the latest information.