Radisson Hotel Group has expanded its partnership with PPHE Hotel Group to develop a global portfolio of Art’otels.
PPHE has established a strategic partnership with Radisson Hotel Group, allowing its Art’otel and Park Plaza properties to be marketed through Radisson and to participate in the group’s Radisson Rewards loyalty program.
Upscale lifestyle brand Art’otel currently has hotels in Amsterdam, Berlin, Budapest and Cologne.
Several openings are planned in the coming years, including the Art’otel London Battersea Power Station this year and the £300 million Art’otel London Hoxton in 2024. Other openings are planned in Zagreb, Pula and Rome in 2022 and 2023.
The group describes the hotels as “inspired by a signature artist, forming a cultural, gastronomic and social hub in the most creative neighborhoods of the most interesting cities”.
The expanded partnership will also see the growth of Radisson Hotel Group’s portfolio of brands across Europe, including the signing of the first Radisson Collection hotel on the Adriatic coast.
The Grand Hotel Brioni Pula, A Radisson Collection Hotel opens this week for the summer season, following a £30 million repositioning program of the Brioni Hotel.
Federico J. Gonzalez, CEO of Radisson Hotel Group, said:
“WWe are delighted to extend our relationship with PPHE and continue to support the growth and evolution of art’otel internationally. Art unites culture and lifestyle and this bold brand will provide unique opportunities for our customers and owners in this growing premium segment.
“We are also delighted to expand the Radisson Hotel Group brands across Europe with our trusted partner with the launch of the first Radisson collection in Croatia from the renowned Brioni Hotel.”, says Federico J. González, CEO of Radisson Hotel Group.
Boris Ivesha, Chairman and CEO of PPHE Hotel Group, added:
“Today marks the next chapter in the success of our business with our lifestyle brand art’otel which complements Radisson Hotel Group’s portfolio of brands and shared growth ambitions. We plan to develop art’otel in the main hub cities and also to develop our hotel real estate portfolio by leveraging the Radisson Hotel Group family of brands.