Steelite will launch the creative campaign “Art of Presentation”

You don’t just set a table, you create an experience

The art of presentation

Creative campaign launched by Steelite International

The new campaign reflects the company’s evolution from plate maker to experienced curator.

We know that consumers eat with their eyes and that operators are not just looking for help setting a table, they are looking to create a memorable dining experience and tell a story.

— said John Miles, President and CEO of Steelite International.

NEW CASTLE, PENNSYLVANIA, USA, May 16, 2022 / — Steelite International (“Steelite” or the “Company”), the world’s leading designer, marketer, manufacturer and supplier of award-winning tableware and lighting, and buffet solutions for the global hospitality industry, today announced a creative new campaign, “The Art of Presentation”. The campaign is set to officially launch at the National Restaurant Association Show this weekend in Chicago, IL.

Since the last Restaurant Show in 2019, Steelite has acquired seven new brands and product lines, the distribution rights of three additional companies and introduced over 3,500 new SKUs. The new creative campaign aims to better showcase the company’s evolution beyond its plate-making roots. Today, with over 40 brands and 15,000 SKUs, Steelite is the preferred one-stop-shop for unparalleled quality and product range when hosting tabletop experiences.

“We know consumers eat with their eyes,” said Steelite International President and CEO John Miles, “and operators are not just looking for help setting a table, they’re looking to create a memorable culinary experience and to tell a story. At Steelite, we believe in elevating presentation to art – helping to curate inspired tabletop experiences where shape, color, texture, light and weight combine to nurture the senses and offer the operator’s vision.

With the latest additions to the company’s portfolio, Steelite has built a comprehensive collection of offerings for the needs and concepts of every chef around the world. From tableware to buffet and lighting, Steelite will showcase the latest tabletop concepts at the National Restaurant Show May 21-24 at booths 6612 and 6021. Additionally, the company has 12 global showrooms open for exploration. practice and a personalized consultation with the best sales people in their category.

As the new “The Art of Presentation” campaign debuts at the National Restaurant Show this weekend, additional creative elements will be rolled out across showrooms, website, social media, events and more. . of the company in the coming months.

About Steelite
Steelite International is the leading designer, marketer, manufacturer and supplier of award-winning tableware, lighting and buffet solutions to the global hospitality industry. Major Steelite brands include Steelite Distinction & Performance, William Edwards, DW Haber, Hollowick, Creations, Folio, Varick, Homer Laughlin, Hall China and Aspen Drinkware. In addition to their main brands, Steelite distributes top brands such as Mogogo, Rona 5-Star Glass, Bormioli Rocco, Rene Ozorio, Robert Welch, Royal Porcelain, Robert Gordon Pottery, WNK, Anfora, Delfin and Strahl. Dual headquarters in New Castle, PA, and Stoke-On-Trent, UK, and a 500,000 square foot manufacturing facility and twelve showrooms worldwide allow Steelite to serve more than 140 countries during over 50 years old. Steelite is committed to providing the best in functionality and design while minimizing the effect on our environment. For more information, visit

Steelite International is owned by Arbor Investments, a specialty private equity firm focused exclusively on acquiring leading companies in the food, beverage and related industries. Arbor acquired Steelite in December 2019 and has made significant investments to grow the business both organically and through acquisitions.

Alison Clingensmith
Steelite International
+1 724-698-3113
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The art of presentation