VCCP SG strengthens its creative team with a new artistic director

VCCP Singapore has appointed Kelvin Lim (pictured) as Artistic Manager. This appointment follows new contracts won at the beginning of the year and the continued strong growth of the agency. The appointment also allows the agency to provide more to existing clients as well as seasoned mentorship to grow the existing creative team.

Andrew Hook, ECD of VCCP Singapore, said Lim is a gifted craftsman, a highly regarded thinker and a natural mentor for young creatives. “He brings an abundance of experience, maturity and passion for the job to the table – the perfect fit for our growing team as we enter the next phase of our expansion,” he added.

Lim brings with him over 15 years of experience working on iconic brands such as Mercedes-Benz, Audi, Qatar Airways, as well as local brands such as FairPrice and Singapore Airlines. Lim said it was great to be part of the VCCP family and he was thrilled to have the opportunity to share his experiences with the team.

INTERACTIVE-MARKETING has contacted VCCP Singapore for comment.

Lim’s appointment, alongside Guy Futcher’s recent appointment as Creative Director, adds seniority to the team, which includes Hook and Associate Creative Director Shervin Seah. The VCCP said in a statement that it was building an agency for the long term and looking beyond short-term solutions. Over the past twelve months, VCCP Singapore has focused on diversifying its offerings by launching its B2B business.

VCCP Singapore unveiled its global content creation studio named Girl&Bear in November last year. The studio offers content creation, global production services and a bespoke technology solution. Led by MD Claire Young, Executive Product Manager Anthony Austin, and Global Head of Operations Dan Montalbano, the new production studio serves VCCP’s global network in eight markets, including London, where it is headquartered, Singapore, Shanghai, Madrid, Prague, San Francisco, New York and Sydney. Girl&Bear was launched with a large portfolio of clients, including Domino’s, O2 and White Claw. Some of the campaigns he has worked on include Domin-oh-hoo-hoo for Domino’s and The O2 in Fortnite Creative for O2.

Most recently, the agency launched its new gaming proposition, VCCP+, which aims to help brands navigate and leverage the gaming metaverse. With VCCP+, the agency will develop data-driven solutions to help brands to create long-term value in the space and to challenge the ways in which play is traditionally perceived and activated. VCCP+ also aims to improve skills and tip the scales for modern marketers with its unique approach and offering. It is led by CEO, Jonny Shaw and Chief Strategy Officer, Sashi Nair.

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